Service Optimization Software
Openet provides the most robust, extensible and innovative Service Optimization Software to communication and media service providers worldwide, enabling them to control, monetize and increase visibility into the usage of services and network resources. Our software-based solutions empower operators to create new business models, simplify and personalize the subscriber experience, and maximize the value of network resources as they transform their legacy infrastructures to embrace the challenges to LTE, cloud computing, and other “next generation” business opportunities.
Openet’s Service Optimization Software delivers this through two distinct, interrelated transformational architectures: Policy and Charging Control for intelligent network control and monetization; and Subscriber Data Management for business intelligence and personalized services enablement. Openet develops these architectures upon our proven real-time charging, policy control, subscriber profile, and convergent mediation Service Optimization Software platforms. Openet works with leading service providers such as Vodafone, Orange, AT&T, and Verizon to make the most of every network and customer.
Vision
Make the Most of Every Network And Customer
The era of new subscriber acquisition driving exponential revenue growth is coming to an end, as is the ability to differentiate purely on network coverage and customer service. New pricing models, engaging content, valued services, affordable devices, and greater choice, convenience and on-demand access are broadening and diversifying subscriber markets while increasing demands on network resources. Subscribers are looking for more intimate, personalized relationships and greater individualization and self-selection of services and plans.
With the maturation of developed markets, widespread “spray and pray” marketing, and customer acquisition efforts are becoming progressively less effective and more costly on a per-subscriber basis. Capturing, keeping, and growing existing subscriber relationships has become paramount to operator performance and viability, as is the requirement to reduce cost of revenues. To keep pace, communications and entertainment service providers are exploring new business models, service delivery options, and offerings within a dynamic interactive network that allow them to Make the Most of Every Network and Customer.
Making the Most of Every Network and Customer means cost-effectively reaching underserved market segments, driving greater loyalty, and increasing revenue per user by meeting the more individualized needs of a diverse and demanding subscriber base. Acquiring, retaining, up-selling, and optimizing each subscriber requires a network that understands their diverse needs and activities and is able to profitably and intelligently deliver the right services, pricing options, personalized experiences, and network service levels to meet their needs.
Making the Most of Every Network and Customer means turning data on network activity and usage into powerful and actionable Subscriber and Network insight. It means rapidly introducing valued new services offered through a wider variety of pricing plans and subscriber payment options. It means ensuring powerful and positive customer experiences through dynamic allocation of bandwidth, quality of service, and access to network resources based on user and session type. It means improving efficiencies, cost management and system consolidation to lower the Capex and Opex requirements of keeping subscribers engaged and satisfied. It means evolving your business model to keep pace with changing business and subscriber requirements and opportunities.
Openet's suite of Service Optimization solutions creates a more intelligent infrastructure for managing the myriad of transactions required to monetize and personalize services while gaining dynamic business control.
For more information about Openet' Service Optimization Software and policy management solutions please don't hesitate to contact us.
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Heavy Reading: Rethinking BSS/OSS: Subscriber Optimization Software
Established BSS/OSS categories are in need of a face-lift. Ari Banerjee, senior analyst at the research firm, argues that with anchor service revenue reaching a plateau or falling, service providers must innovate in order to find new sources of revenue.

