Analyze Customer Activity
Network operators have a wealth of information about their subscribers. This includes basic identity information as well as information associated with permissions, presence, device, access network, resources consumed, and location.
As operators diversify their offerings, they can broaden their understanding of subscribers' service preferences, usage, and transactions.
In addition, subscribers benefit from additonal control, personalization, and visibility into various services that might be of interest.
Openet combines its products and solution delivery expertise to create marketing and advertising solutions that include:
Audience and Engagement Measurement enables operators to deliver more personalized services and highly addressable marketing campaigns by allowing them to collect, correlate, and enrich usage and profile information across all video services in real-time. The solution measures subscriber activities across all video services, including linear and non-linear viewing data and click-streams associated with interactive TV applications.
Content Anywhere enables operators to offer a comprehensive video service that enhances end user experience while generating new revenue streams by allowing subscribers to use their pay TV subscription to view their content anytime, anywhere, and on any device. The solution controls access to premium online content based on a subscriber’s account plan and provides real-time session control across multiple access networks. *Visit our dedicated microsite on the topic for more information.
Learn more about solutions from Openet, contact us today for more information
Solution Briefs
| Audience and Engagement Measurement |
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| Content Anywhere |
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How To Guides
| Content Anywhere |
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The Business Implications of TV Everywhere
As the world shifts to viewing TV over the Internet, network operators are responding with TV Everywhere initiatives to blunt the threat from over-the-top video providers. Read this Heavy Reading whitepaper to understand the financial and strategic implications of TV Everywhere
on the pay TV business model.
Click to Download - A4 - Letter
Using Entitlements to Deliver on the Content Anywhere Opportunity:
"TV Everywhere” business models are being embraced by nearly every North American television operator and gaining in global acceptance. But the question isn’t whether they are doing it. It’s how, and how well? By leveraging the power of centralized entitlement capabilities and the intelligence derived from customer data, operators have the opportunity to own and revolutionize the customer experience, creating valuable new business models for advertising and content monetization.
Click to Download - A4 - Letter
The Decision is Yours:‘Trusted Content Provider’ vs. ‘Dumb Pipe’
Learn how operators can capitalise on their customer insight by using intelligent platforms to build brand loyalty in a world where an increasing number of consumers seek multi-device, personalized, interactive experiences.
Click to Download - A4 - Letter
Making TV Audience Measurement Count
With TV advertising dollars migrating to the Internet, this whitepaper outlines the necessary steps for network operators to protect their advertising market share. Discover how actual audience viewership data can be used to maximize advertising inventory pricing, and addressability.
Click to Download - A4 - Letter
Subscriber Data Management - The Foundation to Make the Most of Every Customer
Subscriber data is rightly recognized as a strategic asset. As operators look to create more personalized and value-added interactions with their subscribers, they need to be capable of extracting more value from their data.
Click to Download - A4 - Letter
Making The Three-Screen Strategy Work
As triple and quad play bundles become table-stakes for service providers, they are seeking differentiation through seamless delivery of services across all three device platforms: the PC, TV/Set-Top Box & mobile handset. The integration of the service provider’s brand, applications and services across device platforms and the ability to consume preferred content within and out-of-home environments will underscore the value of the bundle to consumers. However, to enable simple and seamless three-screen convergence, service providers will need to avoid technology pitfalls, develop a robust but flexible network and find innovative revenue models. Service providers will also need better ways of measuring and tracking who is watching those multiple screens, using new technology that enables more effective ways for network operators to gauge just who is watching what, which will directly enable revenue generation from Advanced Advertising across Three-Screens.
View the Webinar on Demand
TV Everywhere - Competing in a Three-Screen World
Consumers increasingly want access to TV programs on their own timetables, at the location of their choice, and on any device. As cable operators seek to compete in an increasingly three-screen world, they are searching for ways to move video content seamlessly from TV sets to PC monitors, laptops, cell phones, and other mobile devices. But this ambitious effort requires a new level of complexity and sophistication from cable's traditional HFC architecture. Authentication, subscriber profile management, and business model innovation are to the forefront of the challenges facing operators. How can cable make the leap into the three-screen world? This Webinar examines the technical and business challenges that confront multi-channel video operators, as they assemble and manage all-purpose content delivery networks.
View the on demand webinar
